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As of January 2006, we have stopped reporting box office numbers for LF films. We did this for several reasons: the number of films being reported has declined; distributors have been increasingly inconsistent in their reports; and we have always doubted the usefulness of box office as a measure of the success of LF films or the health of the LF industry in general.
We have therefore decided to discontinue reporting online and in the print edition as of the end of 2005. Our data for 2002 through 2005 will remain on this Web site.
Readers are advised not to assume that the box office information on LF films provided here (or in other publications or Web sites) is complete or representative of the entire LF film market.
In the conventional film industry, an independent agency collects and tabulates box office data directly from theaters for all films in release.
Box office data for LF films are not reported the same way. Some LF distributors choose to provide data for their films to trade publications, but the practice is not universal, nor are the data independently audited or verified.
In general, distributors that choose to report do so for the perceived marketing value. Therefore, films reporting their box office numbers are typically stronger than average. Films doing poorly generally cannot afford or prefer not to report.
However, this does not mean that all films that do not report are poor performers. Some would undoubtedly place in the top half of these lists. But their distributors have chosen not to report because they believe weekly box office numbers are not a very useful measure of the LF industry's performance. We agree.
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Copyright © 2008 Cinergetics, LLC
Updated January 02, 2008