Editorial: How Immersive is IMAX?
2009-05-22
Is IMAX, as the company claims “the most immersive experience in the world”?
In short, no.
An editorial by James Hyder.See more…
LF Examiner’s Statement to the GSCA Board
2009-03-13
LF Examiner’s response to Imax Corporation’s concerns about the presence of media in the GSCA’s members’ meetings.See more…
Imax and GSCA Board Meet
2009-03-13
On Feb. 25, 2009, the Giant Screen Cinema Association and Imax Corporation issued a joint communiqué regarding a meeting in Las Vegas earlier in the month between Imax executives and members of the GSCA board.See more…
Editorial: Is IMAX the next “New Coke”?
2008-10-16
Is Imax Corp. damaging its brand by not differentiating its various products? See more…
Gelfond: IMAX Is Not “Giant Screen”
2008-09-09
Richard Gelfond, co-CEO of Imax Corporation, told a meeting of IMAX theater operators and filmmakers “we don’t think of [the IMAX brand] as the giant screen.”See more…