Is IMAX, as the company claims “the most immersive experience in the world”?
In short, no.
An editorial by James Hyder.
What does immersive really mean?
LF Examiner’s response to Imax Corporation’s concerns about the presence of media in the GSCA’s members’ meetings.
On Feb. 25, 2009, the Giant Screen Cinema Association and Imax Corporation issued a joint communiqué regarding a meeting in Las Vegas earlier in the month between Imax executives and members of the GSCA board.
Is Imax Corp. damaging its brand by not differentiating its various products?
Richard Gelfond, co-CEO of Imax Corporation, told a meeting of IMAX theater operators and filmmakers “we don’t think of [the IMAX brand] as the giant screen.”