Imax and GSCA Board Meet
On Feb. 25, 2009, the Giant Screen Cinema Association and Imax Corporation issued a joint communiqué regarding a meeting in Las Vegas earlier in the month between Imax executives and members of the GSCA board.See more…
Editorial: Is IMAX the next “New Coke”?
Is Imax Corp. damaging its brand by not differentiating its various products? See more…
Gelfond: IMAX Is Not “Giant Screen”
Richard Gelfond, co-CEO of Imax Corporation, told a meeting of IMAX theater operators and filmmakers “we don’t think of [the IMAX brand] as the giant screen.”See more…