News (Page 2)

imax logo

Imax Corporation CEO Richard Gelfond says the company will take steps to give customers more information about its multiplex theaters, after a controversy sparked by a comedian’s blog generated two weeks of sometimes harsh criticism of the company from the media and the public.

GSCA logo

On Feb. 25, 2009, the Giant Screen Cinema Association and Imax Corporation issued a joint communiqué regarding a meeting in Las Vegas earlier in the month between Imax executives and members of the GSCA board.

Richard Gelfond

Richard Gelfond, co-CEO of Imax Corporation, told a meeting of IMAX theater operators and filmmakers “we don’t think of [the IMAX brand] as the giant screen.”