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On Feb. 25, 2009, the Giant Screen Cinema Association and Imax Corporation issued a joint communiqué regarding a meeting in Las Vegas earlier in the month between Imax executives and members of the GSCA board.

Richard Gelfond

Richard Gelfond, co-CEO of Imax Corporation, told a meeting of IMAX theater operators and filmmakers “we don’t think of [the IMAX brand] as the giant screen.”