Editorial: Is IMAX the next “New Coke”?
2008-10-16
Is Imax Corp. damaging its brand by not differentiating its various products?
Gelfond: IMAX Is Not “Giant Screen”
2008-09-09
Richard Gelfond, co-CEO of Imax Corporation, told a meeting of IMAX theater operators and filmmakers “we don’t think of [the IMAX brand] as the giant screen.”