Imax Reacts to Controversy over Digital Theaters
Imax Corporation CEO Richard Gelfond says the company will take steps to give customers more information about its multiplex theaters, after a controversy sparked by a comedian’s blog generated two weeks of sometimes harsh criticism of the company from the media and the public. See more…
Editorial: How Immersive is IMAX?
Is IMAX, as the company claims “the most immersive experience in the world”?
In short, no.
An editorial by James Hyder.See more…
LF Examiner’s Statement to the GSCA Board
LF Examiner’s response to Imax Corporation’s concerns about the presence of media in the GSCA’s members’ meetings.See more…
Imax and GSCA Board Meet
On Feb. 25, 2009, the Giant Screen Cinema Association and Imax Corporation issued a joint communiqué regarding a meeting in Las Vegas earlier in the month between Imax executives and members of the GSCA board.See more…
Editorial: Is IMAX the next “New Coke”?
Is Imax Corp. damaging its brand by not differentiating its various products? See more…